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Our Story


Here’s our little family: Nil (dad), Sophie (mum), and Nael (our baby). When Sophie was pregnant with Nael, we spent a lot of time looking for ways to improve our diet and trying not to use as many  things that could disturb our own and future baby’s hormonal balance, wellbeing and health.

After Nael’s birth , we quickly tried to find ways to wash him without  damaging his sensitive skin. The organic washing lotions we used seemed healthy but quite quickly his skin became irritated and painful.We wanted to try soaps and creams that we thought were more natural  like Marseille soap or Aleppo soap. Having trouble finding proper, reliable soaps without any shady ingredients , the idea of manufacturing our own soap started to seem more and more appealing. It was an eye-opener, what would be better that making our own soap? That way we would always be sure about the ingredient list. 

After a few weeks of research and testing, we found a simple formula. Based solely on olive oil, which immediately convinced us - and quickly won over our friends and family. Our natural soap reduced Nael's rashes and we stopped applying any additional moisturizing creams, as his skin was perfectly soft and hydrated by using our own soap.


Our friends and family encouraged us to share our findings with all those who want to turn to healthy and simple products. That's when we created our online shop "Comme Avant" ( which means Back to Basics in English) with a handmade natural soap whose components are safe for all skin types. We hope that you’ll enjoy our natural soap made out of 100%  olive oil as much as we do!


We then  started to make products that would really impress us by their composition or their results like our Siwak toothpaste or our powder deodorant made from iris root. A simple philosophy was born "recreate the products that our ancestor would make and use, those that were simple and effective" and that’s how our shop « Comme Avant » was born.

Our ideas aren’t limited to our eco-friendly products.Our whole team and business have the same values and aspire to contribute and help protect the environment.

The thing that matters the most to us is that future generations realize how important the environment is and how to work without harming Mother Nature.We are proud to be part of the transition towards a healthier planet.


We only used to be 4 to make and deliver your orders.

Marie, Silvin, Sophie, and Nil.

Thank you to all our customers that really appreciate and trust our products.Thanks to you the Comme Avant team has really grown and we’re now 20 !